Throughout a challenging time for the energy industry, I led the design team, delivering intuitive experiences across the website & app to over 7 million customers, adding value back to the business on many key journeys.

As part of the Future at Lloyd's programme and more broadly, the digital transformation that Lloyd's committed to in changing the future of the insurance marketplace, I led a multi-disciplined team of designers in delivering customer-centric products.

Working with Fluid Ads was a great experience, allowing me to apply my design and product knowledge across the business, from introducing company values and building in design awareness to structuring product delivery and delivering customer value.

During my time at Auto Trader, I focussed on delivering logical and consistent experiences for the 13,000+ retailers that use Dealer Portal each month. Utilising the data available, I led a team to deliver customer focussed solutions that added real business value to the dealers.

Working within a small agile team on a number of products for the bank including the 'New Current Account' product.

A tool for customers to map out their requirements depending on life events ie. saving for a wedding or planning early retirement and then select a relevant product.